Our Team

Our team has more direct industry, operational and investing experience building global cloud business companies than any other early-stage venture capital firm.

Matt Holleran

Matt Holleran

General Partner

Matt is a recognized thought leader in the cloud business application market. He was the first venture capitalist to frame the Business Freemium and the Enterprise Cloud models. He is considered an expert in cloud platforms, marketplaces and ecosystems. Matt has 12 years of operating experience in successful business application companies including salesforce.com, 10 years of venture capital and private equity experience, and a highly relevant network. He has walked in the shoes of founding teams at each stage of a business application company's development - no customers, initial traction, scaling the team, market leadership, and global expansion.

Matt has a BA in engineering and economics from Dartmouth College and an MBA from Harvard Business School.

Judy Loehr

Judy Loehr

Venture Partner

Judy has 14 years operating experience working exclusively with B2B SaaS and business freemium companies and a strong personal network within this community. As one of the original product managers at salesforce.com, Judy owned all new products and helped develop and launch the Salesforce AppExchange. Judy then built out the first integrated marketing team and managed 20+ major marketing launches. Upon leaving salesforce.com Judy became one of the world’s leading marketing consultants for cloud business application companies, applying her messaging, packaging and product launch expertise to 30+ enterprise SaaS and business freemium companies.

Judy has a BA in economics from Occidental College.

Nichole Ortiz

Nichole Ortiz

Director Marketing & Communications

Nichole brings 10+ years of hands-on marketing experience to her role leading marketing and operations for Cloud Apps Capital. After leading marketing events for salesforce.com’s Work.com business unit, Nichole left the globally recognized enterprise software leader to work with startups. As a marketing consultant Nichole helped both B2B and B2C software startups develop their marketing strategies, build out their marketing teams, and develop their initial marketing programs. In her role with Cloud Apps Capital, Nichole leads all marketing efforts as well as strategic programs for our portfolio companies and our network of cloud business application executives and experts.

Nichole has a BA from California State University, Sacramento.

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