About

The right partner
for cloud business application entrepreneurs.

At Cloud Apps Capital, we believe focused investments are the right strategy in any market condition which is why we only invest in cloud business applications. Our team has more direct operating, commercial and venture experience building great cloud business application companies than any other early stage VC firm.

Our unique experience

Our team has decades of operational and go-to-market experience building and investing in category-leading business software companies.

Market Knowledge

Each member of our team has a deep understanding of both small business and enterprise markets.

Business Model Expertise

We have deep expertise with the various business models for cloud app companies, know first hand the unique differences between each model, and understand the market factors required for success.

Relevant network

Our network is rich with executives who have built and led cloud business app companies, as well as people with deep expertise in product, marketing, sales, and user experience. Our network has been valuable for our portfolio companies’ go-to-market and customer success.

Our experience informs our approach

We know how hard it is to build a world-class business software company. It takes the right product and go-to-market strategy along with a lot of elbow grease. We've been in your shoes and leverage our first-hand product, sales, marketing and business development experiences to help entrepreneurs accelerate and maximize their business potential during the critical early stage.

“The firm’s mix of investing and operating experience gives them a valuable perspective.”
ServicemaxAnthony Smith, CEO

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